A person wearing a black cap, a face mask, and a multicolored sweatshirt standing in front of a city street with fog or smoke around.

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TURBULENCE -

violent or unsteady
movement of air

When one steps out of their comfort zone they may feel anxious, nervous, and even scared. Time slows down, colors change, and you get the option to continue or back out. Regardlessof the outcome you went through an experience that made you different than you were before.

Turbulence - known for its recklessness, caters to those who feel driven to be different.

Black and white logo with a stylized dragon head and large, sharp, medieval-style font spelling the word "DIE".
A handwritten sketch featuring various architectural designs, notes, and illustrations related to column and temple structures.

PROCESS + TYPOGRAPHY

Graffiti was the chosen typography and aesthetic due to its reputation- it was seen as vandalism but now is one of the most popular forms of art around the world.

TYPE style was inspired by a mix of Goth, SD Graffiti, Humanist and high x-height typefaces

A close-up of a dark brown tile with a white emblem on the left and the word 'TUFLOTE' written in stylized white letters on the right.

1/5x

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1/2x

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MINIMUM CLEARSPACE - 1/2 logo width

DIGITAL - 100px Minimum Height

PRINT - 1 inch Minimum Height

MINIMUM CLEARSPACE - 1/5 Wordmark Width

DIGITAL - 100px Minimum Height

PRINT - 1 inch Minimum Height

Four variations of a graffiti-style artwork with text in various fonts and backgrounds, including tan, black, and red, with different color schemes.

PATTERNS

Chosen words come from inspiration, irony, and optimism

PERSONAS

Young Adults Ages 18-26 Location | San Diego

A collage of two photos featuring young adults and digital design. The left image shows a blonde woman outdoors in casual clothing, holding her hair back with her arms, with the caption '*clout chaser*'. The right image shows a man with sunglasses and tattoos on his arm, standing indoors with a serious expression, with the caption '*Starts his day at 4 am*'. Both images include digital interface overlays with profiles, key words, bio descriptions, brand logos, and passive-active sliders.
Side-by-side photos of a woman and a man with overlayed profile information screens. The woman has dark, curly hair, a pink t-shirt, and is sitting in a shopping cart, with a quote saying "I wasn't asking". The man has tattoos, short hair, and is wearing a black fur jacket, with a quote saying "No worries, have great day tho".

TEXTURES

Inspiration came from fiery skies,
clouds have various forms and purposes - reflecting the dynamics of
our demographic

Aim for the stars and you’ll at least get to sky, better than in the ground

A collage of nine abstract, textured images with red, orange, and dark blue color schemes, resembling clouds and sky patterns.

MATERIAL BOARD

HEMP - The plant captures carbon dioxide from the atmosphere, quickly cleaning the air we breathe as a result.

In fact, for every ton of hemp produced, 1.63 tonnes of carbon is removed from the air

Materials - Hemp, Telcel Blends, Recycled Polyester,Organic Cotton, Hemp Corduroy

A collage of different textured materials including black textured rubber, a metallic silver strip with a round white object, a brown stone tile, and a white textured foam sheet.

Die-Lines

Sticker Design on left

Cartridge Die-line on right

Each with exact measurements, ready for print, and with a key underneath them

A 3D rendering of a packaging design for a cannabis product showing the box layout with specific sections labeled for front, back, and side views. The design features black backgrounds with white text and graphics, including a cannabis leaf, a stylized logo, and product details such as strain name 'Sativa - Cloud9' and potency of 1000 mg.

PRODUCTS

Packaging   -   Wax   -   Cartridges 505’s   Cartridges .3’s   -   Flower Bags   -   Puffco Collab

Multiple bottles with yellow liquid, likely cannabis concentrates, on a white surface. One bottle has a black cap with an orange and black logo.
A packaged product labeled 'Tuffulence' with the description 'known for its recklessness; catering to those who feel driven and different,' featuring graffiti-style text and a cannabis leaf icon.
A package of Fiery Mango cannabis concentrate with a vape pen device next to it.
Box with lab results and a warning about marijuana use, featuring a QR code, website link, and handwritten notes with symbols and graffiti art.
A vape pen kit with a box labeled 'Terpene Infused,' a vaporizer, and a USB charger, all on a white background with red and black graffiti-style text.

WHEAT PLASTIC - Wheat plastic is the latest eco friendly material and is a smart, environmentally friendly alternative to plastic. Wheat straw is a 100% renewable resource

Diagram showing layers of sustainable fabrics, including hemp, organic cotton, and recycled poly, with labels for each material.

Materials List

Glass

Stainless Steal

Hemp Wraps (no tobacco)

Wheat Plastic

Paper Foam

PAPER FOAM - is a Vincotte certified home compostable, one of the strictest compostability standards, meaning it doesn’t need the high heats of industrial compost to break down.

Tech-pack

Demonstrating the technicality
in one tech pack, going heavy on details and stitching

Technical sewing pattern for a jacket with details about the collar, pockets, and stitching techniques.
Design sketch of a long-sleeve shirt with the word "Turfulence" on the front, a yellow graffiti-style logo in the top left corner, a red graffiti-style logo on the right sleeve, and beige color with black outlines.
Black denim jacket with graffiti-style white writing on the front pockets.
Black cargo pants with red design on the thigh pocket.
Red and black tie-dye sweatshirt with yellow logo on the left chest
Yellow and brown camouflage patterned jacket with chest pockets.
Beige sweatshirt with cloud pattern, the word 'Turbulent' embroidered on the chest, and red initials 'LzH' on the sleeve.
Brown cargo pants with a side pocket showing a yellow logo or design.
Young man standing against a colorful graffiti wall, wearing a light grey bomber jacket, ripped jeans, white sneakers, and a backward baseball cap.

SOCIAL MEDIA PRESENCE

A glimpse of what instagram stories, photography, and lives of the brand would be. This imagery captures the essence of the outgoing TURBULENCE™

Three separate social media stories: the first shows a woman with long hair blowing smoke in a phone camera, the second displays a close-up of a frosty cannabis plant leaf, and the third depicts a person smoking while leaning against a wall with graffiti-style tiles.