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TURBULENCE -

violent or unsteady
movement of air

When one steps out of their comfort zone they may feel anxious, nervous, and even scared. Time slows down, colors change, and you get the option to continue or back out. Regardlessof the outcome you went through an experience that made you different than you were before.

Turbulence - known for its recklessness, caters to those who feel driven to be different.

PROCESS + TYPOGRAPHY

Graffiti was the chosen typography and aesthetic due to its reputation- it was seen as vandalism but now is one of the most popular forms of art around the world.

TYPE style was inspired by a mix of Goth, SD Graffiti, Humanist and high x-height typefaces

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MINIMUM CLEARSPACE - 1/2 logo width

DIGITAL - 100px Minimum Height

PRINT - 1 inch Minimum Height

MINIMUM CLEARSPACE - 1/5 Wordmark Width

DIGITAL - 100px Minimum Height

PRINT - 1 inch Minimum Height

PATTERNS

Chosen words come from inspiration, irony, and optimism

PERSONAS

Young Adults Ages 18-26 Location | San Diego

TEXTURES

Inspiration came from fiery skies,
clouds have various forms and purposes - reflecting the dynamics of
our demographic

Aim for the stars and you’ll at least get to sky, better than in the ground

MATERIAL BOARD

HEMP - The plant captures carbon dioxide from the atmosphere, quickly cleaning the air we breathe as a result.

In fact, for every ton of hemp produced, 1.63 tonnes of carbon is removed from the air

Materials - Hemp, Telcel Blends, Recycled Polyester,Organic Cotton, Hemp Corduroy

Die-Lines

Sticker Design on left

Cartridge Die-line on right

Each with exact measurements, ready for print, and with a key underneath them

PRODUCTS

Packaging - Wax - Cartridges 505’s Cartridges .3’s - Flower Bags - Puffco Collab

WHEAT PLASTIC - Wheat plastic is the latest eco friendly material and is a smart, environmentally friendly alternative to plastic. Wheat straw is a 100% renewable resource

Materials List

Glass

Stainless Steal

Hemp Wraps (no tobacco)

Wheat Plastic

Paper Foam

PAPER FOAM - is a Vincotte certified home compostable, one of the strictest compostability standards, meaning it doesn’t need the high heats of industrial compost to break down.