From story framing, creating assets, and actual editing; my intern and I created this video in the span of one day. Our team needed this for our Gallery Opening and I took the initiative to start this while also providing my support in the printing process of our merchandise, marketing, and creating designs.
INTRODUCTORY VIDEO
TASK
Brands
TYPOGRAPHY + GUIDELINES
When using the logo with the “I” the type is Helvetica Neue Bold, All CAPS, same size as the “I”. The symbol must ALWAYS be larger than the letters.
Once introduced to the symbol; my task became to express it through several brands targeting different demographics.
The Three Design Directions became;
Geeky and Tech (7335)
Serious and Neutral (CAUSES)
Funny and Random(MONDAYS)
Each Sale gives money to donations specific to the design.
CAUSES DESIGNS
Process
A total of 46 tech-packs were created for the first run - each pack processing 3 different versions for print; DTG, GRAFFITI(kiss-cut), and VYNIL.
Many of 7335 + MONDAYS Designs were already created, I took the print work and got them ready for Production.
When replacing the Letter “A” with the Symbol - type because CALM MEDIUM in All Caps. This works best when the Symbol is in the middle. Type MAY change depending on the cause.
From napkin Drawings all the way to Web design, I pushed this brand to life
18 designs for our fashion walk, mock-ups, creating SKU convention, Creating Guidelines, Web Assets, Social Media Marketing, and this introduction Video at the top of this page
PANOS
Several attempts were made before deciding on a neural-colored panoramic that highlighted a product. ex. PLASTIC
PERSONAL CONCPETS
“I HATE ME” - Cesar Robles
The importance of my task was to create a direction for this symbol. These designs are meant to communicate these emotions in a not-so-negative way.
This design in particular is meant to reflect that - you don’t really HATE yourself but you hate things you do, have bad days, and can even be used to speak out to people.
